Marathon Automotive

Marathon Automotive

Get an Estimate

Click here and fill out some general information. We will follow up within 24 hours with a quote.

Request an Appointment

shuttle service available»

231.929.4777 Facebook Twitter

"I feel as though Marathon Automotive is the best place to take your vehicle. From the moment you walk in, everyone is friendly, professional, and great to deal with. Did these guys get trained by the Ritz Carlton? Their prices are in line with others, and yet they give you so much more value..."Sebastian Garbsch"...I felt my car was treated with respect long since forgotten by my dealer. BTW the coffee is great while I wait and I like to walk to the surrounding shops and restaurants while I wait on bigger jobs. Keep it up Marathon! A+++++"James D."We've been using Marathon Automotive for 26+ years and have always received superior service for all of our vehicles, both personal and company..."Sue Kitchen"Done correctly. Done economically. Done on time."Dave Warren"...I have had no complaints and no problems with the work that they have performed on my SUV. They are very courteous and make me feel welcome every time I walk through their door. They will always be my preferred choice."Debbie Greensky"Marathon Automotive is my favorite place to go for my auto maintenance and repairs. They are honest, friendly, and very accommodating... I like their commitment to use the highest quality and most eco-friendly parts. "Lisa Danto"Knowing that everyone at Marathon is taking care of both of our vehicles... gives peace of mind that will always make it home safely on the snowiest of nights and the hottest of summer days... We love Marathon..."Leslie and Russ Knopp"Always friendly and courteous, take the time to explain needed service and offer options, and most importantly, they stand behind their work. Not the least expensive in town, but worth every penny for the quality work. Tire pricing is competitive, and the honest tire advice is priceless."Timothy Burke"I have been working with the staff at Marathon for over 15 years. On occasion I have tried other companies for car service, but always return to Marathon because of the courtesy of the staff as well as their knowledge of vehicles... "Donna Valdmanis"Everyone is always so helpful at Marathon Automotive. Dave has given me many tips when purchasing a travel trailer, or new car, beyond what is expected. I have used Marathon for ten years for all of my auto repair service..."Sara Cockrell"I am a long-time customer because of friendliness, trust and good work."Dan Tholen"It is always a pleasure to do business with Marathon Automotive. A customer can rely on top-quality work in a thoroughly professional environment... When service is performed, it will be done by highly trained technicians..."Eb and Mary Frixen"With equally excellent people skills and automotive skills, the folks at Marathon Automotive provide the best car maintenance ever - anywhere! They're the Click and Clack of the Grand Traverse Region."Amy Tyler"...I found everyone that I dealt with at Marathon to be honest, educated, and communicated well both over the phone and in person. I'm thankful that they didn't try to take advantage of me being out of state and during a time of need..."Jerel D. "It has been my pleasure to have worked with everyone at Marathon Automotive over the years. I have enjoyed your honesty and integrity and feel that you always show a sincere concern for the care of your customers... "Kathy Jabara"Absolutely spectacular service! I am impressed every visit with the team's ability to not only recognize you, but remember things that were going on the last time you were in."Whitney Fisher Miller"My wife and I both use Marathon. We have always been impressed with the sincerity of the staff, quality of service and feeling part of the Marathon family. Marathon sees the value of us... and we see the value of their service."Chip Petty"The staff at Marathon Automotive have the 'attention to detail' that allows my family to travel with the confidence that they will arrive at their destination."Bill White"I’ve been using Marathon Automotive services since 1994. If I had to sum up my relationship with them I would say, 'I can trust them.' "Keli MacIntosh"I can always count on Marathon Automotive to deliver thoughtful, quality service and a good price. I have been going there for decades and they are great to work with."James D. and Christina MacInnes"We always know at Marathon things will be done right and if something should be done it is so. And if something doesn't need to be done Marathon will say so. "Harry Janis"I have been using Marathon Automotive for all my car (Subaru) servicing needs for the past 25 years. I always find the staff to be very accommodating when scheduling appointments, especially in emergencies..."Pat Buron"We are so glad we found Marathon Automotive! From tires to service and repairs, they have always been professional, honest and knowledgeable. We wouldn't take our Honda's anywhere else."Beth M."I highly recommend Marathon Automotive for the following reasons: Friendly and courteous service. Scheduled repairs completed on time. Quality results. Fair and competitive pricing. Dependable shuttle..."Ted Fistler"They are excellent at diagnosing the problem and fixing it quickly. They charge fairly and will do the extra things that make it convenient for you. I consider the staff my friends..."Larry Fatt"My husband is a do-it-yourselfer who trusts nothing to anyone. This is the ONLY place he will "let me" take my Subaru for the few things he doesn't have time for. (And he checks things over when I get home ... )"Patty Marden"If you are looking for an automotive service center that is locally owned and operated by people that excel at service, accurate estimates, and timely completion dates, stop in at Marathon Automotive. "Ed and Carole Trahan


Winter Tire - Snow Tire Ratings & Reviews


  Snow Tires or Winter Tires….it’s all the same 


Marathon Automotive has been a Nokian dealer since 1981, longer than anyone else in Michigan. In fact, we have been specializing in winter tires longer than most tire dealers have been in business in Traverse City. Nokian tires are available in more sizes and styles than any other winter tire. We love winter tires, or as we used to call them, snow tires. Although we were the first Nokian dealer in the state, we sell many brands of winter tires. There is no tire store in northern Michigan that has a better selection of brands and sizes of winter tires than us, and if we don’t have it we can get it ASAP. And don’t forget, winter tires are the cheapest life insurance you can buy.

Disclaimer:  The views below are a combination of world wide tests and our personal and biased opinions based on over 40 years of specializing in snow tires.  Not all tires are suitable for all vehicles, talk to the experts at Marathon Automotive to find the right tire for your vehicle and budget. 


Call with questions or for pricing: 231-929-4777 or

request a quote here 


   Please note: We cannot sell or ship tires outside of Michigan


Our Picks:


#1 Nokian Hakkapellitta R3
For the 2018-2019 Winter tire season Nokian has updated the award winning ( #1 ranked winter tire worldwide)  Hakkapeliitta R2 now the R3.  Since 1936, Nokian tires have been the benchmark against which all other winter tires have been judged. The Hakkapeliitta R is a multiple test winner in most European winter/snow tire tests, bested only by Nokian’s own studded Hakkapeliitta 7. Nokian knows that loss of lateral grip is the most dangerous of all winter conditions. Their engineers focus terrific effort into maintaining lateral grip, something that other major tire makers are just starting to pay more attention to. The Nokian Hakkapellitta R lives up to its benchmark status and performs exceptionally in all areas. Nobody builds as many sizes and styles of snow tires as Nokian. The Hakka R3 has the lowest rolling resistance of any winter tire, and lower than all but a handful of the best summer tires. Not only will you be travelling on the safest tires, this exceptionally low rolling resistance will save you money on gas.  

Nobody cares about snow tires like the Finns!
Check out their article by Tekniikan Maailma to review the Hakkapeliitta!



#2 Nokian WR G4 and G4 SUV 
For the 2018-2019 Winter tire season Nokian has updated the WR G3 How did this “all season” tire make it all the way to the number 2 spot?               The WRG4 roots are traced back to a high speed high performance winter tire designed for the high speed roads of Europe. After several revisions this tire made it to the USA as a four season tire. Don’t be fooled by its 4 season moniker, the WR G4's tread compound and design help it outperform all but a few winter tires in the world. There is a reason this tire is our best selling tire--this is the safest all season tire for any vehicle--period. Winter, our seemingly longest and most demanding season for tires, is when the WRG4 shines the brightest. The WRG4 offers excellent control and handling on all driving surfaces, wet, dry, snow-covered and clear. In  2013 Consumer Reports the WRG3 was the #1 rated performance winter tire and for once the European winter tires test agree and also rate the WRG3 at the top of the performance winter tire segment. To be clear the Nokian WR G3 is a performance all season/winter tire. It cannot outperform the high end dedicated winter-only tires, but if you are looking for one tire year round THIS IS IT.


#3 Nokian Nordman 7 
This tire draws its strength from Nokian’s 82 year history of building the world’s best winter tires. To help keep this tire cost competitive with other mid-price tires Nokian did two things.   First, this tire is built in their Russian plant where labor costs are lower, and second, it uses slightly less sophisticated rubber compounds than the Finnish built Hakkapeliitta 9 and Hakkapeliitta R3. This tire is still more advanced than all but a handful of premium winter tires and clearly outperforms all other snow tires in its class. It does not outperform the  Hakka R3, Blizzak or the X-ice or other Super Premium winter tires but it is an amazing tire for the price.



#4 Michelin X-Ice Xi3
German roads and German drivers are known for speed, and you know they won’t settle for a second rate tire. Michelin may be a French Company but most of the X-ice tires are built in Germany. This tire easily ranks near the top in every winter tire test; however, the price matches the tire's premium status. We prefer the Nokian Hakkapeliitta R3 for northern Michigan driving. The Hakka R3 is a lot better in slush, (the X-Ice tends to be less directionally stable when driving in slushy conditions.) And we feel that the lateral grip is also better on the Hakka R3. Both are exceptional winter tires witnessed by their top rating in every test worldwide.




#5 Continental ExtremeWinterContact
A great choice in the mid to upper price winter tire category. This tire placed solidly in the upper third of several European winter tire tests. Continental makes a lot of great winter tires and this is no exception.  The ExtremeWinterContact is only out performed by the higher cost Hakkapeliitta R3, Michelin X-ice 3 and the Blizzak WS80. A solid value in a dedicated winter tire. 







#6 General AltiMAX Arctic 
This is a great choice in a mid-level tire, this tire draws its strength from the Gislaved Nordfrost. Continental Tire owns General Tire and Gislaved. The AltiMAX Arctic is the same as the award winning Nordfrost 3.







 #7 Bridgestone WS80 Blizzak
How did this highly rated and great performing winter tire end up in 7th place? This is a great winter tire and probably deserves to be much higher when rated against pure winter tires. The ice traction is phenomenal but the slush performance is just average. The main problem is this tire achieves its performance through use of a multi cell compound (think of a sponge) the top 50% of the tread. The Blizzak wears fast and when the multi cell compound is worn away, the Blizzak performs as an all season tire. There is usually a better choice.




 #8 Hankook I Pike
This is the next generation of the Hankook W409 and available in limited sizing for the 2013-2014 season. We really like the changes and expect it to be approaching the performance of the Nordman 7. The W419 represents a nice improvement on the I PIKE W409.








#9 Hankook I Pike W409  
This represents one of the best values in low priced winter tires. It looks like Hankook copied one of Nokian’s winter tire designs. The build quality is good although the tread compounds cannot match the higher end tires.  








#10 Hankook IPike RW11
This is the light truck and SUV version of the W409. This tire is the equal of the 409 in every way. This is the best value in the economy tire range, and is waaaay better than the Cooper ST/2.








 #11 Hankook iCept Evo W310 
This Tire is being phased out in the next two years, Hankook defines it a performance winter tire, in our mind it is very similar to our #2 placed Nokian WRG3. We think it make a perfect “all season tire for Traverse City. Prices are great while they last.






Marathon Automotive